Pensions UK appoints Executive Director

Sim brings three decades of experience in business development, commercial strategy and global membership leadership working for membership bodies, learned societies and profit-for-purpose organisations.

She was most recently on the executive leadership team at the Institute and Faculty of Actuaries (IFoA) and, earlier in her career, was a director at ACCA, the professional accountancy body. Sim also spent over a decade in the British Diplomatic Service, with postings in Washington DC and Montserrat during the volcanic crisis, working in press and public affairs.

At Pensions UK, Sim is responsible for evolving the member experience, growing and diversifying income, and helping lead the organisation to deliver the Pensions UK 2030 Ready Strategy. She commenced in the role on 3 September and sits on both the Board and Executive Leadership Team.

Julian Mund, Chief Executive of Pensions UK, said: “It is a time of great change in pensions. Our members are embracing significant policy reform and their growing importance for wider society. At Pensions UK, we have set ourselves a clear objective – to make our industry, and our system ready for the next decade. Sarah’s extensive commercial and strategic experience within membership organisations and beyond means she is the right person to ensure we continue to deliver outstanding value to our members.”

Sarah Sim, Executive Director of Membership and Commercial Services, said: “I’m thrilled to join Pensions UK at such a pivotal moment — with a bold new strategy, refreshed brand, there is a huge opportunity to help drive change as part of the Executive Leadership Team and as a member of the Board.

“As the sector evolves and member needs shift, I’m excited to help shape how Pensions UK responds and leads. With deep experience driving transformation in financial services membership bodies, I look forward to contributing to the future of both Pensions UK and the wider sector.”

ENDS

Mark Smith, Head of Media Relations
020 7601 1726 | [email protected]

Cali Sullivan, Senior PR Manager
020 7601 1761 | [email protected]